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Television, radio, web, and print media advertising can all increase calls to smokers' quitlines.



Calls to the national quitline in Australia increased during the television anti-smoking advertising campaign. For every 100 target audience rating points (TARPs), the number of calls increased by 10% from the baseline. Printing the quitline number on cigarette packets when introducing graphic cigarette packet warnings boosted demand for quitline services in Australia.

A national anti-smoking media campaign in the United States’s, which ran for 12 weeks in 2012 and cost US$54 million, generated a 75% increase in calls to quitlines and a 38-fold increase in visits to a stop-smoking website. The campaign saved between a third and a half of a million life-years of Americans under 65 years of age at a cost of US$200 for each life-year saved.



Miller CL, Hill DJ, Quester PG, Hiller JE. Impact on the Australian Quitline of new graphic cigarette pack warnings including the Quitline number. Tob Control. 2009; 18(3): 235-237.

Centers for Disease Control and Prevention
. Impact of a national tobacco education campaign on weekly numbers of quitline calls and website visitors--United States, March 4-June 23, 2013. MMWR Morb Mortal Wkly Rep. 2013 Sep 20;62(37):763-7.

McAfee T, Davis KC, Alexander RL Jr, Pechacek TF, Bunnell R. Effect of the first federally funded US antismoking national media campaign. Lancet. 2013: S0140-6736(13)61686-4.

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